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How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts
When Ben Addy started his first Instagram account back in college, he never expected it would grow into a 500,000+ follower platform—let alone evolve into a network of 30+ sub-accounts and a growing portfolio of…
Bloomberg Exposes Google’s Broken Promises to Small Publishers
This week’s podcast kicked off with a story we’ve covered extensively in the past, but now it’s hit the mainstream press. Bloomberg just published a piece titled “Google AI Search Shift Leaves Website Makers…
How Jon Gillham Is Rethinking Content Optimization
Content optimization has been a core part of SEO since the earliest days of Google. Over the years, we've watched it evolve from simple checklists to sophisticated scoring tools. But with recent changes to how…

